Built on failed digital marketing campaigns and bad decisions.
One marketer’s take. On what’s actually working.
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Marketing Is Designed to Make You Doubt Yourself
What if I wasn’t hired for my talent and was selected only because I presented myself well and priced myself lower than others, making…
How N-gram Analysis Turns One-Star Reviews Into Multiple Clear Marketing Signals
One-star reviews are often treated as someone else’s problem. Yet whether the issue comes from product failures or privacy frustrations, marketing remains the closest…
Why No One Cares How Good You Are at Marketing
“ Why does it feel like no one sees the work I actually do? I improved a campaign’s CTR from 0.9 percent to 3.4…
The Positioning Signals Hidden Inside Every Refund Policy
Problem-solving sits at the center of modern marketing, and teams move in every direction trying to understand hesitation in the buying moment. They pour…
This “SEO Trick” Doesn’t Work
The web is undergoing changes nobody has ever dealt with before. AI summaries created a new kind of uncertainty. They surface information using signals…
The Industries Everyone Ignores Still Need to Be Seen
We think we understand the world because we see so much of it online, but the most crucial parts of it are missing. Modern…