Category: Inside the Industry
Inside the Industry explores what marketing looks like once you are no longer on the outside looking in. It focuses on the patterns and pressures that repeat across sectors and roles once you are inside the work.
How Shein’s $100M Everlane Deal Exposes Fast Fashion’s Credibility Problem
What Is Happening With the Shein and Everlane Deal Shein’s reported $100 million Everlane deal is a market signal about how fast fashion brands are…
Read more: How Shein’s $100M Everlane Deal Exposes Fast Fashion’s Credibility ProblemWhat the Publicis LiveRamp Acquisition Means for Advertising and Customer Data
Why Publicis Is Buying LiveRamp Publicis is acquiring LiveRamp in a $2.5 billion deal that strengthens its control over identity infrastructure in advertising. The Publicis…
Read more: What the Publicis LiveRamp Acquisition Means for Advertising and Customer DataHow the Five Below Dumpling Drop Turned a Cheap Toy Into a Viral Hunt
What Is the Five Below Golden Ticket Dumpling Drop A one-dollar squishy toy should not turn a visit to a discount store into a timed…
Read more: How the Five Below Dumpling Drop Turned a Cheap Toy Into a Viral HuntWhy Spotify Turned Its Logo Into a Disco Ball
What the Spotify Disco Ball Logo Means for Marketing The Spotify disco ball logo matters because it shows how a familiar brand asset can serve…
Read more: Why Spotify Turned Its Logo Into a Disco BallThe Getty-Shutterstock Merger Exposes Who Controls Visual Content Access
Why the Getty-Shutterstock Merger Matters Beyond Stock Photos The Getty-Shutterstock merger has been cleared in the UK, but only if Shutterstock sells its global editorial…
Read more: The Getty-Shutterstock Merger Exposes Who Controls Visual Content AccessWhat the E.ON OVO Acquisition Means for UK Energy and Marketing
Why E.ON Is Buying OVO’s UK Retail Business E.ON’s acquisition of OVO’s UK retail business is a major consolidation deal in the UK energy market. …
Read more: What the E.ON OVO Acquisition Means for UK Energy and MarketingSaaS PR and Sponsored Editorials: Real Costs, Risks, and 7 Better Alternatives
Why Paid Media Placement Is Not the Same as SaaS PR Authority SaaS PR is increasingly using sponsored editorials to gain visibility, but paid media…
Read more: SaaS PR and Sponsored Editorials: Real Costs, Risks, and 7 Better AlternativesWhy Nintendo Is Increasing Switch 2 Prices and What Brands Can Learn
Why Is Nintendo Raising the Switch 2 Price? Nintendo is increasing Switch 2 prices in the U.S., Canada, and Europe amid rising cost pressures ahead…
Read more: Why Nintendo Is Increasing Switch 2 Prices and What Brands Can LearnWarehouse One and Bootlegger Are Closing 128 Stores. What Went Wrong?
Why Warehouse One and Bootlegger Are Liquidating Stores Across Canada Warehouse One and Bootlegger liquidation is a warning about why mid-tier apparel retailers are struggling…
Read more: Warehouse One and Bootlegger Are Closing 128 Stores. What Went Wrong?
