Built on failed digital marketing campaigns and bad decisions.
One marketer’s take. On what’s actually working.
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Your Data Is Lying to You
When every growth marketing blog and social algorithm tells you that relevance depends on producing more content and collecting more data, it is easy…
XR Didn’t Fail. Everyone Got It Wrong
XR (Extended Reality) is often described as a failed promise, spectacular in controlled demonstrations yet consistently failing in everyday consumer interactions. The standard explanation…
SEO Makes You Feel Like You’re the Problem
‘ Yes, a little impression is better than none, but at the end of the day, businesses need conversions.’ That line lands like a…
You’re Making Decisions With Missing Data
Many competitors retain customer data for significantly longer periods than we do. Many marketing teams treat that information as unrelated to campaign performance. That…
Your Competitors Already Told You Their Weaknesses
Market commoditization has forced many companies into aggressive price competition. Customer reviews have become vague and interchangeable, weakening differentiation. At the same time, well-funded…
The Procurement Document Insight Marketing Has Ignored for Years
Why couldn’t our marketing campaign create a stronger brand strategy for B2B partnerships? The campaign addressed all requirements using the AIDA framework. I met…