Built on failed digital marketing campaigns and bad decisions.
One marketer’s take. On what’s actually working.
NEW ON IVVORA
Why Fintech Marketing Breaks Every Trick That Once Made You The Good Marketer
Finance and technology sound powerful. Smash them together, and you get fintech, the word that sells investors’ dreams and gives marketers’ migraines. You buy…
Is a Master’s in Marketing Worth It for Your Career Today
Maybe a master’s will fix the mess I’ve made of my career. This job feels like slow suffocation. It feels like I’m rotting in…
Why Brands Are Replacing Influencers With AI
Influencer marketing has turned into a liability. Not because it doesn’t reach people, but because it’s unpredictable, inflated, and impossible to control. So brands…
Everything Goes Viral in Edtech but Nothing Converts
Thousands of likes, hundreds of comments from parents saying how amazing the product looks, shares spreading across every social media platform. You feel like…
Why AI Personas Mislead Your ICP and How to Fix It
Company Size:100-500 employees Revenue:$10M-$50M Location: North America Job Titles: VP of Marketing, CMO Tech Stack: HubSpot, Salesforce Pain Points: Led gen, attribution, pipeline visibility…
The Real Reason Martech Landing Pages Lose Attention So Fast
Oh, look, another AI-powered Martech solution. That must mean it is smarter than the tools I already have. Seamless integration with 500+ tools. Thank…